Deskripsi pekerjaan
Perusahaan mencari profesional berpengalaman untuk posisi Organic Growth & Discovery SEO, AEO & GEO Senior Associate guna memimpin dan mengeksekusi strategi optimasi mesin pencari konvensional maupun platform berbasis AI secara end-to-end. Peran strategis ini berfokus pada peningkatan visibilitas organik, dorongan trafik bernilai tinggi, serta konversi bisnis melalui riset mendalam, eksperimentasi pendekatan baru pada mesin pencari dan LLM, serta optimalisasi arsitektur informasi situs web. Kandidat terpilih akan berkolaborasi erat dengan berbagai lintas fungsi mulai dari tim konten, produk, teknik, hingga pemasaran untuk memastikan performa pencarian digital perusahaan terus berkembang pesat.
Tanggung jawab: Execute end-to-end SEO, AEO, and GEO strategies to drive organic visibility, high-intent traffic, and conversions; Research, test, and develop new approaches to understand how search engines, LLMs, and AI-powered platforms discover, interpret, and surface brand and product information; Optimize website content, product pages, internal linking, structured data, and information architecture to improve crawlability and search visibility; Conduct regular technical audits to identify and resolve issues related to site architecture, indexing, rendering, page speed, mobile performance, and canonicalization; Analyze search behavior, keywords, and user intent across traditional search and AI-powered search to identify content and growth opportunities; Collaborate with Content, Brand, Social Media, Merchandising, Category Marketing, and Creative teams to optimize content structure, relevance, and entity visibility; Monitor organic traffic, rankings, index health, search visibility, and AI search presence, and translate findings into actionable recommendations; Partner with Product, Engineering, CRM, Digital Ads, Commercial, Merchandising, Marketing, Brand, Social Media, and Data teams to drive organic search growth and business impact.
Kualifikasi: 3–5 years of hands-on experience in SEO, including technical, on-page, and content optimization; Experience or hands-on experimentation in AI Search, AEO, or GEO; Knowledge of Core Web Vitals, website crawlability, basic HTML and CSS, structured data, and index management; Proficiency in SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, or Screaming Frog; Experience using AI and LLM tools for SEO research, content optimization, semantic analysis, or reporting; Strong analytical and problem-solving skills with the ability to turn search data into actionable insights; Ability to communicate SEO and AI Search concepts to non-technical stakeholders.
Tanggung jawab
- Execute end-to-end SEO, AEO, and GEO strategies to drive organic visibility, high-intent traffic, and conversions
- Research, test, and develop new approaches to understand how search engines, LLMs, and AI-powered platforms discover, interpret, and surface brand and product information
- Optimize website content, product pages, internal linking, structured data, and information architecture to improve crawlability and search visibility
- Conduct regular technical audits to identify and resolve issues related to site architecture, indexing, rendering, page speed, mobile performance, and canonicalization
- Analyze search behavior, keywords, and user intent across traditional search and AI-powered search to identify content and growth opportunities
- Collaborate with Content, Brand, Social Media, Merchandising, Category Marketing, and Creative teams to optimize content structure, relevance, and entity visibility
- Monitor organic traffic, rankings, index health, search visibility, and AI search presence, and translate findings into actionable recommendations
- Partner with Product, Engineering, CRM, Digital Ads, Commercial, Merchandising, Marketing, Brand, Social Media, and Data teams to drive organic search growth and business impact
Kualifikasi
- 3–5 years of hands-on experience in SEO, including technical, on-page, and content optimization
- Experience or hands-on experimentation in AI Search, AEO, or GEO
- Knowledge of Core Web Vitals, website crawlability, basic HTML and CSS, structured data, and index management
- Proficiency in SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, or Screaming Frog
- Experience using AI and LLM tools for SEO research, content optimization, semantic analysis, or reporting
- Strong analytical and problem-solving skills with the ability to turn search data into actionable insights
- Ability to communicate SEO and AI Search concepts to non-technical stakeholders
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi