Deskripsi pekerjaan
Marketing & Operations Manager merupakan posisi kunci yang bertanggung jawab atas operasional harian tim pemasaran dan brand di perusahaan ini. Posisi ini bersifat full‑time dan berlokasi di Jakarta, serta melapor langsung kepada Managing Director / Owner. Tugas utama meliputi pengelolaan kalender pemasaran mingguan dan bulanan, penugasan tugas, serta koordinasi lintas fungsi untuk memastikan semua proyek berjalan sesuai rencana. Selain itu, manajer ini memimpin rekrutmen, onboarding, pelatihan, dan pengembangan karyawan, serta menetapkan KPI dan mengevaluasi kinerja tim. Di sisi strategis, posisi ini menerjemahkan arahan manajemen menjadi rencana aksi, merancang dan melaksanakan kampanye pemasaran, peluncuran produk, kolaborasi dengan KOL/influencer, serta promosi di media sosial dan marketplace. Manajer juga memonitor dan menganalisis performa penjualan, KPI, konversi, dan ROI, serta menyusun laporan mingguan dan SOP untuk meningkatkan efisiensi operasional.
Tanggung jawab: We are looking for an experienced, proactive, and results-driven Marketing & Operations Manager to oversee daily marketing operations, lead the marketing team, coordinate marketing activities, and ensure that business strategies and management direct; This role serves as the key link between the Owner and the team, translating business objectives into structured action plans, managing execution, and ensuring measurable results; 1. Marketing & Daily Operations; Oversee and manage the day-to-day operations of the marketing and brand team; Develop and manage weekly and monthly marketing calendars, priorities, task assignments, and deadlines; Coordinate cross-functional activities and ensure all projects are executed according to plan; 2. Team Management & Recruitment; Lead, manage, and evaluate the performance of the marketing team; Ensure each team member has clearly defined responsibilities and KPIs; Participate in recruitment, onboarding, training, and team development; 3. Marketing & Campaign Execution; Translate management directions into actionable marketing strategies and plans; Plan and coordinate marketing campaigns, product launches, collaborations, KOL/influencer activities, social media, marketplace promotions, and other marketing initiatives; Ensure all marketing activities are aligned with brand identity and business objectives; 4. Sales & Performance; Monitor and evaluate sales performance and marketing effectiveness across all sales channels; Analyze key performance indicators, including sales, campaign performance, conversion rates, engagement, and ROI/ROAS; Provide strategic recommendations to improve sales performance and business growth; 5. Reporting & Systems; Prepare weekly marketing reports covering project progress, achievements, challenges, and follow-up actions; Develop and improve SOPs and workflows to enhance operational efficiency and team independence; 6. Bazaar & Event Management; Plan and manage bazaars, pop-up stores, exhibitions, and other offline events; Research and evaluate event opportunities based on target markets, locations, costs, and sales potential; Coordinate booth preparation, branding, stock, logistics, and team management during events; Evaluate event performance through sales reports, expenses, and improvement recommendations.
Kualifikasi: Bachelor's degree in Marketing, Business Management, or a related field; Minimum 5 years of experience in marketing, brand management, retail, FMCG, fashion, lifestyle, or related industries; Proven experience in team leadership and managing multiple projects simultaneously; Strong understanding of marketing strategies, brand management, promotional activities, and sales analysis; Excellent leadership, communication, coordination, and project management skills; Strong commercial mindset with a results-oriented approach; Ability to work independently, take initiative, make decisions, and solve problems effectively.
Tanggung jawab
- We are looking for an experienced, proactive, and results-driven Marketing & Operations Manager to oversee daily marketing operations, lead the marketing team, coordinate marketing activities, and ensure that business strategies and management direct
- This role serves as the key link between the Owner and the team, translating business objectives into structured action plans, managing execution, and ensuring measurable results
- 1. Marketing & Daily Operations
- Oversee and manage the day-to-day operations of the marketing and brand team
- Develop and manage weekly and monthly marketing calendars, priorities, task assignments, and deadlines
- Coordinate cross-functional activities and ensure all projects are executed according to plan
- 2. Team Management & Recruitment
- Lead, manage, and evaluate the performance of the marketing team
- Ensure each team member has clearly defined responsibilities and KPIs
- Participate in recruitment, onboarding, training, and team development
- 3. Marketing & Campaign Execution
- Translate management directions into actionable marketing strategies and plans
- Plan and coordinate marketing campaigns, product launches, collaborations, KOL/influencer activities, social media, marketplace promotions, and other marketing initiatives
- Ensure all marketing activities are aligned with brand identity and business objectives
- 4. Sales & Performance
- Monitor and evaluate sales performance and marketing effectiveness across all sales channels
- Analyze key performance indicators, including sales, campaign performance, conversion rates, engagement, and ROI/ROAS
- Provide strategic recommendations to improve sales performance and business growth
- 5. Reporting & Systems
- Prepare weekly marketing reports covering project progress, achievements, challenges, and follow-up actions
- Develop and improve SOPs and workflows to enhance operational efficiency and team independence
- 6. Bazaar & Event Management
- Plan and manage bazaars, pop-up stores, exhibitions, and other offline events
- Research and evaluate event opportunities based on target markets, locations, costs, and sales potential
- Coordinate booth preparation, branding, stock, logistics, and team management during events
- Evaluate event performance through sales reports, expenses, and improvement recommendations
Kualifikasi
- Bachelor's degree in Marketing, Business Management, or a related field
- Minimum 5 years of experience in marketing, brand management, retail, FMCG, fashion, lifestyle, or related industries
- Proven experience in team leadership and managing multiple projects simultaneously
- Strong understanding of marketing strategies, brand management, promotional activities, and sales analysis
- Excellent leadership, communication, coordination, and project management skills
- Strong commercial mindset with a results-oriented approach
- Ability to work independently, take initiative, make decisions, and solve problems effectively
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 12.000.000 – Rp 18.000.000 per month
- Batas lamaran
- 28 November 2026