Deskripsi pekerjaan
Posisi ini bertanggung jawab atas perencanaan strategis pemasaran untuk mendukung pertumbuhan bisnis dan posisi merek (brand positioning). Manajer akan menganalisis tren pasar, wawasan pelanggan, dan aktivitas pesaing untuk mengidentifikasi peluang serta tantangan, sekaligus bekerja sama dengan tim kepemimpinan dalam menetapkan target pemasaran dan KPI. Selain itu, peran ini mencakup manajemen merek untuk memastikan pesan dan identitas visual yang konsisten, pengawasan strategi pemasaran digital (SEO, SEM, media sosial), serta manajemen kampanye untuk peluncuran produk baru dan promosi musiman guna memaksimalkan ROI.
Tanggung jawab: Develop and implement comprehensive marketing strategies to support business growth and brand positioning; Analyze market trends, customer insights, and competitor activities; Collaborate with the leadership team to set marketing goals and KPIs; Ensure consistent brand messaging and visual identity across all customer touchpoints; Plan and execute campaigns to build and enhance brand equity; Oversee the digital marketing strategy, including SEO, SEM, email campaigns, and social media management; Analyze digital performance metrics and optimize campaigns for maximum ROI.
Tanggung jawab
- Develop and implement comprehensive marketing strategies to support business growth and brand positioning
- Analyze market trends, customer insights, and competitor activities
- Collaborate with the leadership team to set marketing goals and KPIs
- Ensure consistent brand messaging and visual identity across all customer touchpoints
- Plan and execute campaigns to build and enhance brand equity
- Oversee the digital marketing strategy, including SEO, SEM, email campaigns, and social media management
- Analyze digital performance metrics and optimize campaigns for maximum ROI
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi