Deskripsi pekerjaan
PT The Paralian Uluwatu is a company operating in the competitive hospitality and lifestyle sector. We are currently seeking a talented Marketing Manager to join our team on a contract basis in Badung, Bali. This role is instrumental in leading our marketing and digital communications initiatives, where you will be responsible for developing and executing strategic marketing campaigns to enhance our brand presence and drive business growth. As the Marketing Manager, you will oversee digital and search marketing strategies, manage social media campaigns, and handle SEM/SEO initiatives to improve online visibility. You will also be responsible for creating compelling marketing content, managing advertising budgets, conducting market research, and collaborating with cross-functional teams including sales, operations, and creative departments to ensure cohesive brand messaging.
Tanggung jawab: Developing and implementing comprehensive digital and search marketing strategies aligned with business objectives; Managing and optimising social media campaigns across multiple platforms to increase brand awareness and engagement; Overseeing search engine marketing (SEM) and search engine optimisation (SEO) initiatives to improve online visibility and drive qualified traffic; Creating and curating compelling marketing content including copy, visuals, and multimedia assets; Analysing marketing performance metrics and providing data-driven insights to inform decision-making and strategy refinement; Managing digital advertising budgets and campaigns to maximise return on investment; Collaborating with cross-functional teams including sales, operations, and creative departments to ensure cohesive brand messaging; Conducting market research and competitor analysis to identify opportunities and industry trends; Developing email marketing campaigns and managing customer relationship management (CRM) initiatives; Monitoring and reporting on key performance indicators (KPIs) and marketing metrics.
Tanggung jawab
- Developing and implementing comprehensive digital and search marketing strategies aligned with business objectives
- Managing and optimising social media campaigns across multiple platforms to increase brand awareness and engagement
- Overseeing search engine marketing (SEM) and search engine optimisation (SEO) initiatives to improve online visibility and drive qualified traffic
- Creating and curating compelling marketing content including copy, visuals, and multimedia assets
- Analysing marketing performance metrics and providing data-driven insights to inform decision-making and strategy refinement
- Managing digital advertising budgets and campaigns to maximise return on investment
- Collaborating with cross-functional teams including sales, operations, and creative departments to ensure cohesive brand messaging
- Conducting market research and competitor analysis to identify opportunities and industry trends
- Developing email marketing campaigns and managing customer relationship management (CRM) initiatives
- Monitoring and reporting on key performance indicators (KPIs) and marketing metrics
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Rp 7.000.000 – Rp 10.500.000 per month