Deskripsi pekerjaan
PT Aroma Prima Livindo is a rapidly growing consumer goods company focusing on perfume and beauty products. With over 20 years of experience, the company aims to be a leader in the industry, exporting to over 20 countries and serving more than 100,000 outlets across Indonesia. The Marketing Manager will develop and implement comprehensive marketing strategies and annual plans for perfume and personal care categories. This role involves managing the full marketing mix (ATL, BTL, Digital, and Trade Marketing), conducting market research, leading 360-degree campaigns, collaborating with cross-functional teams, monitoring KPIs, and overseeing marketing budgets to drive brand growth and market share.
Tanggung jawab: Develop and implement comprehensive marketing strategies and annual marketing plans for perfume and personal care categories to drive brand growth and market share.; Manage the full marketing mix across ATL, BTL, Digital, and Trade Marketing channels to ensure consistent brand messaging and impactful execution.; Conduct market research, competitive analysis, and consumer insight studies to shape effective brand positioning and identify new growth opportunities.; Design, lead, and execute 360° marketing campaigns — including product launches, promotional programs, awareness initiatives, activations, and KOL/influencer collaborations.; Collaborate cross-functionally with Product Development, Sales, and Trade teams to ensure flawless campaign execution and alignment with business objectives.; Define and monitor campaign KPIs (ROI, Market Share, Brand Health, Sales Output) to evaluate performance and optimize future strategies.; Oversee and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.; Stay updated on market trends and consumer behavior to continuously innovate and strengthen brand presence..
Kualifikasi: Minimum 3 years of experience as a Marketing Manager, Brand Lead, or equivalent role in FMCG or beauty/personal care industries.; Strong understanding of the perfume or personal care category is a significant advantage.; Proven experience managing integrated marketing campaigns (ATL, BTL, Digital, and Trade Marketing).; Data-driven, growth-oriented, and highly focused on achieving measurable business results.; Excellent leadership, communication, and project management skills, with the ability to lead cross-functional teams effectively.; Strategic thinker with a creative mindset and strong analytical capabilities..
Tanggung jawab
- Develop and implement comprehensive marketing strategies and annual marketing plans for perfume and personal care categories to drive brand growth and market share.
- Manage the full marketing mix across ATL, BTL, Digital, and Trade Marketing channels to ensure consistent brand messaging and impactful execution.
- Conduct market research, competitive analysis, and consumer insight studies to shape effective brand positioning and identify new growth opportunities.
- Design, lead, and execute 360° marketing campaigns — including product launches, promotional programs, awareness initiatives, activations, and KOL/influencer collaborations.
- Collaborate cross-functionally with Product Development, Sales, and Trade teams to ensure flawless campaign execution and alignment with business objectives.
- Define and monitor campaign KPIs (ROI, Market Share, Brand Health, Sales Output) to evaluate performance and optimize future strategies.
- Oversee and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
- Stay updated on market trends and consumer behavior to continuously innovate and strengthen brand presence.
Kualifikasi
- Minimum 3 years of experience as a Marketing Manager, Brand Lead, or equivalent role in FMCG or beauty/personal care industries.
- Strong understanding of the perfume or personal care category is a significant advantage.
- Proven experience managing integrated marketing campaigns (ATL, BTL, Digital, and Trade Marketing).
- Data-driven, growth-oriented, and highly focused on achieving measurable business results.
- Excellent leadership, communication, and project management skills, with the ability to lead cross-functional teams effectively.
- Strategic thinker with a creative mindset and strong analytical capabilities.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi