MARKETING MANAGER

Deskripsi Pekerjaan

Kualifikasi

• Minimum 3 years of experience as a Marketing Manager, Brand Lead, or equivalent role in FMCG or beauty/personal care industries.
• Strong understanding of the perfume or personal care category is a significant advantage.
• Proven experience managing integrated marketing campaigns (ATL, BTL, Digital, and Trade Marketing).
• Data-driven, growth-oriented, and highly focused on achieving measurable business results.
• Excellent leadership, communication, and project management skills, with the ability to lead cross-functional teams effectively.
• Strategic thinker with a creative mindset and strong analytical capabilities.

Tanggung Jawab

• Develop and implement comprehensive marketing strategies and annual marketing plans for perfume and personal care categories to drive brand growth and market share.
• Manage the full marketing mix across ATL, BTL, Digital, and Trade Marketing channels to ensure consistent brand messaging and impactful execution.
• Conduct market research, competitive analysis, and consumer insight studies to shape effective brand positioning and identify new growth opportunities.
• Design, lead, and execute 360° marketing campaigns — including product launches, promotional programs, awareness initiatives, activations, and KOL/influencer collaborations.
• Collaborate cross-functionally with Product Development, Sales, and Trade teams to ensure flawless campaign execution and alignment with business objectives.
• Define and monitor campaign KPIs (ROI, Market Share, Brand Health, Sales Output) to evaluate performance and optimize future strategies.
• Oversee and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
• Stay updated on market trends and consumer behavior to continuously innovate and strengthen brand presence.