Deskripsi pekerjaan
Perusahaan kami adalah sebuah bakery yang berlokasi di Batam, fokus pada pembuatan roti dan kue berkualitas tinggi. Sebagai Marketing Coordinator, Anda akan menjadi ujung tombak dalam mempromosikan produk kami, meningkatkan kesadaran merek, dan menarik pelanggan ke toko. Tugas utama meliputi pengembangan identitas merek, pelaksanaan kampanye pemasaran, serta pengelolaan media sosial dan promosi offline. Anda akan bertanggung jawab atas branding & promotion, termasuk pembuatan materi visual, banner toko, dan kampanye musiman. Di bidang digital, Anda akan mengelola akun Instagram dan TikTok, menjalankan iklan berbayar di Facebook/Google Ads, serta mengoptimalkan SEO situs web bakery. Selain itu, Anda akan merancang program loyalitas, mengelola komunikasi melalui WhatsApp dan email, serta memantau ulasan online. Kinerja Anda akan diukur melalui peningkatan pengikut media sosial, peningkatan kunjungan toko, dan ROI kampanye pemasaran. Posisi ini bersifat hybrid, bekerja di toko dan kantor, dengan kemungkinan kerja akhir pekan untuk acara promosi. Kandidat ideal memiliki pengalaman di industri makanan/minuman, kreativitas dalam fotografi makanan, dan kemampuan analitis untuk menafsirkan data penjualan.
Tanggung jawab: 1. Branding & Promotion :; Develop and maintain the bakery’s brand identity (logo, packaging, messaging); Develop and execute marketing campaigns to promote bakery products (store banners etc.), seasonal offerings, and special events; Organize in-store promotions to boost foot traffic; 2. Digital & Social Media Marketing :; Manage social media (Instagram, TikTok) with engaging content (photos, reels, stories); Run paid ads (Facebook/Google Ads) to target local customers; Optimize SEO for the bakery’s website (keywords like best bakery in Batam); 3. Customer Engagement & Loyalty :; Develop loyalty programs (e.g., punch cards, discounts for repeat customers); Handle whatsapp/email marketing (newsletters, promotions, birthday discounts); Monitor and respond to online reviews (Google) professionally and constructively; 4. Market Research & Analytics :; Track sales data to identify trends (best-selling products); Analyze competitors’ strategies and pricing; Use Google Analytics/social insights to measure campaign success.
Kualifikasi: Experience : 2+ years in marketing (food/beverage industry preferred); Creativity : Strong eye for food photography, content creation, and design; Digital Savvy: Proficient in social media platforms, content creation, and basic graphic design (e.g., Canva, Adobe); Communication : Excellent copywriting and customer engagement skills; Analytical : Ability to interpret sales and engagement metrics; Local Knowledge : Understanding of the bakery’s target audience (e.g., families, office workers); Ability to multitask and work independently; Passion for food and an understanding of current bakery/ culinary trends; Experience with food styling/photography; Work Environment :; Hybrid role (in-bakery + office); May involve weekends for events or promotions; Performance Metrics :; Increase in social media followers/engagement; Growth in foot traffic and online orders; ROI on marketing campaigns (e.g., coupon redemptions).
Tanggung jawab
- 1. Branding & Promotion :
- Develop and maintain the bakery’s brand identity (logo, packaging, messaging)
- Develop and execute marketing campaigns to promote bakery products (store banners etc.), seasonal offerings, and special events
- Organize in-store promotions to boost foot traffic
- 2. Digital & Social Media Marketing :
- Manage social media (Instagram, TikTok) with engaging content (photos, reels, stories)
- Run paid ads (Facebook/Google Ads) to target local customers
- Optimize SEO for the bakery’s website (keywords like best bakery in Batam)
- 3. Customer Engagement & Loyalty :
- Develop loyalty programs (e.g., punch cards, discounts for repeat customers)
- Handle whatsapp/email marketing (newsletters, promotions, birthday discounts)
- Monitor and respond to online reviews (Google) professionally and constructively
- 4. Market Research & Analytics :
- Track sales data to identify trends (best-selling products)
- Analyze competitors’ strategies and pricing
- Use Google Analytics/social insights to measure campaign success
Kualifikasi
- Experience : 2+ years in marketing (food/beverage industry preferred)
- Creativity : Strong eye for food photography, content creation, and design
- Digital Savvy: Proficient in social media platforms, content creation, and basic graphic design (e.g., Canva, Adobe)
- Communication : Excellent copywriting and customer engagement skills
- Analytical : Ability to interpret sales and engagement metrics
- Local Knowledge : Understanding of the bakery’s target audience (e.g., families, office workers)
- Ability to multitask and work independently
- Passion for food and an understanding of current bakery/ culinary trends
- Experience with food styling/photography
- Work Environment :
- Hybrid role (in-bakery + office)
- May involve weekends for events or promotions
- Performance Metrics :
- Increase in social media followers/engagement
- Growth in foot traffic and online orders
- ROI on marketing campaigns (e.g., coupon redemptions)
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi
- Batas lamaran
- 18 November 2026
Cara melamar
- Lamar melalui platform
- Kirim lamaran melalui email: hrd.chwbatam@gmail.com
- Buka tautan lamaran resmi