Marketing & Content Specialist

PT Putragaya Wahana Jakarta Pusat, DKI Jakarta

Deskripsi pekerjaan

Kami mencari Marketing & Content Specialist yang kreatif, proaktif, dan detail-oriented untuk mendukung inisiatif pemasaran kami, memperkuat brand awareness, dan menciptakan konten yang menarik di berbagai platform digital. Kandidat ideal memiliki pemahaman yang baik tentang pemasaran digital, pembuatan konten, dan manajemen media sosial, serta mampu mengembangkan ide-ide kreatif dan mengeksekusi aktivitas pemasaran secara efektif. Anda akan bertanggung jawab untuk merencanakan konten, menulis copywriting yang menarik, serta memantau kinerja kampanye pemasaran secara berkala.

Tanggung jawab: Develop engaging and relevant content for social media, websites, and other digital marketing channels; Create content plans and editorial calendars aligned with marketing objectives; Write compelling copywriting for social media posts, campaigns, promotional materials, and marketing communications; Coordinate the production of visual and multimedia content, including photos, videos, and graphic designs; Identify opportunities to improve social media performance and audience growth; Assist in planning and executing marketing campaigns, promotions, and brand awareness activities; Support the development of marketing materials and promotional activities; Monitor campaign performance and prepare regular marketing reports.

Kualifikasi: Bachelor's degree in Marketing, Communications, Business, Creative Media, or a related field; Minimum 1–3 years of experience in digital marketing, content creation, social media management, or a similar role; Good understanding of digital marketing concepts and social media platforms (Instagram, TikTok, LinkedIn, Facebook, etc.); Strong writing, copywriting, and communication skills; Creative mindset with the ability to develop engaging content ideas; Familiarity with content creation tools such as Canva, CapCut, or Adobe Creative Suite; Basic understanding of digital marketing analytics and performance metrics; Good organizational skills, attention to detail, and ability to manage multiple tasks; Able to work independently and collaboratively within a team; Proactive, adaptable, and willing to learn.

Tanggung jawab

  • Develop engaging and relevant content for social media, websites, and other digital marketing channels
  • Create content plans and editorial calendars aligned with marketing objectives
  • Write compelling copywriting for social media posts, campaigns, promotional materials, and marketing communications
  • Coordinate the production of visual and multimedia content, including photos, videos, and graphic designs
  • Identify opportunities to improve social media performance and audience growth
  • Assist in planning and executing marketing campaigns, promotions, and brand awareness activities
  • Support the development of marketing materials and promotional activities
  • Monitor campaign performance and prepare regular marketing reports

Kualifikasi

  • Bachelor's degree in Marketing, Communications, Business, Creative Media, or a related field
  • Minimum 1–3 years of experience in digital marketing, content creation, social media management, or a similar role
  • Good understanding of digital marketing concepts and social media platforms (Instagram, TikTok, LinkedIn, Facebook, etc.)
  • Strong writing, copywriting, and communication skills
  • Creative mindset with the ability to develop engaging content ideas
  • Familiarity with content creation tools such as Canva, CapCut, or Adobe Creative Suite
  • Basic understanding of digital marketing analytics and performance metrics
  • Good organizational skills, attention to detail, and ability to manage multiple tasks
  • Able to work independently and collaboratively within a team
  • Proactive, adaptable, and willing to learn

Informasi lowongan

Tipe pekerjaan
Full-time
Pendidikan
S1
Gaji
Negosiasi
Batas lamaran
28 November 2026

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