Deskripsi pekerjaan
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Tanggung jawab: Lead, coach, and manage the Marketing Communication team, including Creative Design, Digital Marketing, ATL/BTL, and Marketing Strategy functions, to ensure high performance and cohesive execution; Develop and oversee the overall 360 communication strategy and monthly activity plans, aligned with brand and sales objectives; Plan, allocate, and monitor the marketing communication budget to ensure efficient spend and optimal marketing ROI; Lead agency pitching, selection, and performance evaluation for creative, media, and production partners; Build and safeguard brand equity through consistent messaging, PR, and ATL/BTL activities; Provide creative direction and feedback to ensure campaigns are visually appealing and effectively convey messages; Proven ability to execute strategic PR campaigns and cultivate strong media relationships; Oversee digital marketing and SEO/SEM initiatives, and report on social media performance, marketing ROI, and overall department KPIs; Partner with Sales, the Growth Team, and other departments to align communication initiatives with overall business goals; Job Requirements:; Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; Minimum experience at Manager level in marketing communication, brand management, or advertising; Advanced PowerPoint skills; strong command of Excel for budget planning and performance tracking; Proven track record of developing and executing successful integrated (360) marketing communication strategies across ATL/BTL and digital channels; Strong understanding of PR principles, brand management, creative processes, and agency management; Experience leading agency pitching processes and managing external vendor relationships; Demonstrated ability to lead, motivate, and develop a multi-disciplinary team (creative design, digital marketing, PR/BTL, marketing strategy); Solid experience in budget planning, tracking, and cost control; Strategic thinker with strong analytical, KPI reporting, and marketing ROI capabilities. Proficiency with marketing automation platforms, digital ads, and analytics tools (e.g., Google Analytics, SEO/SEM, social media analytics); Experience in FMCG, Home Appliances/Electronics, or Marketing Agency industry preferred.
Tanggung jawab
- Lead, coach, and manage the Marketing Communication team, including Creative Design, Digital Marketing, ATL/BTL, and Marketing Strategy functions, to ensure high performance and cohesive execution
- Develop and oversee the overall 360 communication strategy and monthly activity plans, aligned with brand and sales objectives
- Plan, allocate, and monitor the marketing communication budget to ensure efficient spend and optimal marketing ROI
- Lead agency pitching, selection, and performance evaluation for creative, media, and production partners
- Build and safeguard brand equity through consistent messaging, PR, and ATL/BTL activities
- Provide creative direction and feedback to ensure campaigns are visually appealing and effectively convey messages
- Proven ability to execute strategic PR campaigns and cultivate strong media relationships
- Oversee digital marketing and SEO/SEM initiatives, and report on social media performance, marketing ROI, and overall department KPIs
- Partner with Sales, the Growth Team, and other departments to align communication initiatives with overall business goals
- Job Requirements:
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
- Minimum experience at Manager level in marketing communication, brand management, or advertising
- Advanced PowerPoint skills; strong command of Excel for budget planning and performance tracking
- Proven track record of developing and executing successful integrated (360) marketing communication strategies across ATL/BTL and digital channels
- Strong understanding of PR principles, brand management, creative processes, and agency management
- Experience leading agency pitching processes and managing external vendor relationships
- Demonstrated ability to lead, motivate, and develop a multi-disciplinary team (creative design, digital marketing, PR/BTL, marketing strategy)
- Solid experience in budget planning, tracking, and cost control
- Strategic thinker with strong analytical, KPI reporting, and marketing ROI capabilities. Proficiency with marketing automation platforms, digital ads, and analytics tools (e.g., Google Analytics, SEO/SEM, social media analytics)
- Experience in FMCG, Home Appliances/Electronics, or Marketing Agency industry preferred
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi