Marketing Communication – Community & Activation

Deskripsi Pekerjaan

Kualifikasi

• Bachelor’s degree in Marketing, Communication, Public Relations, Business, Event Management, or related field
• Minimum 2–3 years of experience in Marketing Communication, Community Engagement, Event & Activation, Partnership, or related roles
• Strong community network and proven experience in engaging and collaborating with multiple communities is highly preferred
• Experience in retail, shopping mall, lifestyle destination, F&B, event organizer, creative agency, hospitality, or commercial property will be an advantage
• Strong networking, interpersonal, communication, and negotiation skills
• Passionate about community building, events, networking, and creating engaging experiences
• Creative and proactive in generating fresh ideas for events, community programs, and collaborations
• Good understanding of social media and current lifestyle/community trends
• Strong coordination and event execution skills
• Willing to support events and community activities outside regular working hours or on weekends when required

Tanggung Jawab

• Build and maintain strong relationships with various communities, clubs, organizations, and lifestyle groups
• Actively identify, approach, and engage new communities to organize activities and events at Setiabudi One and One Satrio
• Develop and execute community engagement programs, events, and activations to increase visitor traffic and engagement
• Initiate collaborations with various communities, including sports & wellness, hobby, automotive, creative, professional, family, youth, music, lifestyle, and other relevant communities
• Plan and execute community gatherings, workshops, competitions, exhibitions, tenant activations, and other engaging events
• Develop collaboration opportunities between communities and tenants to increase tenant exposure and visitor engagement
• Coordinate with internal teams, tenants, vendors, event organizers, and external partners to ensure successful program execution
• Support marketing communication activities through social media, digital campaigns, content, and promotional materials
• Continuously identify new communities, trends, and partnership opportunities that can generate traffic and strengthen Setiabudi One and One Satrio as vibrant lifestyle destinations
• Monitor and evaluate the effectiveness of community programs and events based on traffic, participation, engagement, and overall program performance