Deskripsi pekerjaan
Job Description This role reports to the Director of President Director and closely collaborates with Digital, Promotions and Product Development teams. This Marketing & Business Development Manager role will be instrumental in helping to develop and execute on the companies 360° business marketing strategies, ensuring consistent, innovative messaging across digital, social, retail, and PR channels, lead go-to-market strategies for new product launches, coordinating a holistic approach that maximizes business impact and consumer engagement, while partnering with our data and insights team to ensure business decisions are made with best-in-class data-driven understandings. What You will Do
Tanggung jawab: This role reports to the Director of President Director and closely collaborates with Digital, Promotions and Product Development teams. This Marketing & Business Development Manager role will be instrumental in helping to develop and execute on the compa; What You will Do:; Business Marketing Strategy and Development:; Develop and implement long-term and short-term business marketing strategies that align with the company’s goals; Ensure brand consistency across all marketing materials and channels; Conduct market research and analyze consumer behavior to identify trends, opportunities, and challenges in the market; Set clear goals and KPIs for brand growth and performance; Campaign Management:; Plan and execute integrated marketing campaigns to boost brand awareness and engage target audiences; Work closely with the digital marketing team to optimize online campaigns, including social media, email, and SEO efforts; Coordinate and oversee traditional marketing efforts, such as print media, events, and sponsorships; Measure and analyze the performance of campaigns, adjusting strategies for maximum impact; Cross-functional Collaboration:; Collaborate with Digital and Product Development teams to ensure new products align with the brand’s positioning and market needs; Work with the sales team to develop promotional materials and campaigns that support sales targets; Partner with design and creative teams to produce branded content, advertisements, and promotional collateral; Market and Competitor Analysis:; Monitor competitor activities and industry trends to keep the brand competitive and relevant; Regularly analyze consumer feedback, market data, and brand health metrics to adapt marketing strategies; Conduct SWOT analysis to identify areas of strength and opportunities for brand growth; External Relations:; Manage relationships with advertising agencies, media partners, and other external stakeholders to promote the brand effectively; Oversee the planning and execution of brand-related events, trade shows, and sponsorships; Who are we looking for:; Bachelor’s degree in Marketing, Business Administration, Communications, Psychology, or a related field; Minimum 3-5 years of experience in brand development or brand management or marketing, preferably in manufacturing FMCG Industry; Proven expertise in creating and executing 360° campaigns across all consumer touchpoints; Excellent written and verbal communication skills, with a talent for storytelling and ability to communicate simply and succinctly; Strong understanding of omnichannel and digital marketing strategies; Having strong leadership to lead teams and achieve target.
Tanggung jawab
- This role reports to the Director of President Director and closely collaborates with Digital, Promotions and Product Development teams. This Marketing & Business Development Manager role will be instrumental in helping to develop and execute on the compa
- What You will Do:
- Business Marketing Strategy and Development:
- Develop and implement long-term and short-term business marketing strategies that align with the company’s goals
- Ensure brand consistency across all marketing materials and channels
- Conduct market research and analyze consumer behavior to identify trends, opportunities, and challenges in the market
- Set clear goals and KPIs for brand growth and performance
- Campaign Management:
- Plan and execute integrated marketing campaigns to boost brand awareness and engage target audiences
- Work closely with the digital marketing team to optimize online campaigns, including social media, email, and SEO efforts
- Coordinate and oversee traditional marketing efforts, such as print media, events, and sponsorships
- Measure and analyze the performance of campaigns, adjusting strategies for maximum impact
- Cross-functional Collaboration:
- Collaborate with Digital and Product Development teams to ensure new products align with the brand’s positioning and market needs
- Work with the sales team to develop promotional materials and campaigns that support sales targets
- Partner with design and creative teams to produce branded content, advertisements, and promotional collateral
- Market and Competitor Analysis:
- Monitor competitor activities and industry trends to keep the brand competitive and relevant
- Regularly analyze consumer feedback, market data, and brand health metrics to adapt marketing strategies
- Conduct SWOT analysis to identify areas of strength and opportunities for brand growth
- External Relations:
- Manage relationships with advertising agencies, media partners, and other external stakeholders to promote the brand effectively
- Oversee the planning and execution of brand-related events, trade shows, and sponsorships
- Who are we looking for:
- Bachelor’s degree in Marketing, Business Administration, Communications, Psychology, or a related field
- Minimum 3-5 years of experience in brand development or brand management or marketing, preferably in manufacturing FMCG Industry
- Proven expertise in creating and executing 360° campaigns across all consumer touchpoints
- Excellent written and verbal communication skills, with a talent for storytelling and ability to communicate simply and succinctly
- Strong understanding of omnichannel and digital marketing strategies
- Having strong leadership to lead teams and achieve target
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi