Deskripsi pekerjaan
Mandarin Content Creator Specialist bertanggung jawab untuk menciptakan konten berbahasa Mandarin yang memperkenalkan brand Changhong di Indonesia melalui strategi soft branding. Fokus utama adalah mengintegrasikan nilai-nilai brand ke dalam konten informatif, gaya hidup, atau tips yang relevan bagi audiens Tionghoa di Indonesia, tanpa melakukan penjualan langsung (hard-sell). Spesialis ini akan mengelola konten di platform seperti TikTok, Instagram, Xiaohongshu, WeChat, dan Douyin. Selain itu, peran ini mencakup interaksi aktif dengan audiens untuk membangun kepercayaan, memantau tren, serta menganalisis performa konten guna meningkatkan kesadaran brand secara organik dan berkelanjutan.
Tanggung jawab: Create Mandarin-language content that introduces the Changhong brand in Indonesia (soft branding); Integrate Changhong brand values into informative and beneficial content; Increase awareness and recognition of the Changhong brand among the Chinese audience in Indonesia; Create content covering lifestyle topics, tips, or interesting information about Indonesia; Drive engagement among the Chinese audience in Indonesia; Build a positive perception of the Changhong brand through storytelling; Develop a content plan focused on gradual and sustainable brand awareness; Manage and upload content to platforms (TikTok, Instagram, Xiaohongshu, WeChat, Douyin); Actively interact with the audience to build rapport and trust; Monitor content trends and audience behavior; Analyze content performance and conduct evaluations.
Kualifikasi: Bachelor’s degree in Marketing, Communications, Chinese Language Studies, Business, or related fields.
Tanggung jawab
- Create Mandarin-language content that introduces the Changhong brand in Indonesia (soft branding)
- Integrate Changhong brand values into informative and beneficial content
- Increase awareness and recognition of the Changhong brand among the Chinese audience in Indonesia
- Create content covering lifestyle topics, tips, or interesting information about Indonesia
- Drive engagement among the Chinese audience in Indonesia
- Build a positive perception of the Changhong brand through storytelling
- Develop a content plan focused on gradual and sustainable brand awareness
- Manage and upload content to platforms (TikTok, Instagram, Xiaohongshu, WeChat, Douyin)
- Actively interact with the audience to build rapport and trust
- Monitor content trends and audience behavior
- Analyze content performance and conduct evaluations
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Chinese Language Studies, Business, or related fields
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi