Live Streaming Specialist Operations

Job Purpose To lead and manage end-to-end live streaming operations by ensuring effective host management, strategic planning, technical readiness, and cross-functional coordination to drive sales performance, operational efficiency, and brand engagement across live commerce platforms. The role is responsible for ensuring all live streaming activities run smoothly, achieve commercial targets, and deliver a consistent and engaging customer experience aligned with company objectives. Responsibilities :

Host Management · Arrange and manage Host Live Streaming schedules · Monitor and evaluate daily live streaming performance and host quality

· Direct and supervise hosts during live sessions · Ensure hosts understand product knowledge, script, and live flow execution · Maintain consistency in host performance and discipline

Live Streaming Strategy · Develop and execute live streaming plans for Payday, BAU, and Double Date campaigns · Prepare weekly and monthly performance reports

· Analyze live streaming dashboard metrics and performance indicators · Provide quarterly creative ideas and strategic concepts for managed accounts · Identify improvement opportunities to increase conversion and engagement