Deskripsi pekerjaan
Posisi KOL Specialist bertanggung jawab penuh dalam merancang dan mengeksekusi strategi kerja sama dengan Key Opinion Leaders (KOL), influencer, content creator, serta afiliator sesuai dengan target pemasaran perusahaan. Peran ini mencakup pencarian, pendekatan, negosiasi, dan pengelolaan kampanye dari awal hingga evaluasi guna memperkuat identitas merek di berbagai platform digital.
Tanggung jawab: Design and execute cooperation strategies with Key Opinion Leaders (KOL), influencers, content creators, and affiliates according to company marketing targets; Search for, approach, and build good relationships with KOLs that align with brand identity and target audience; Negotiate cooperation, contracts, and deliverables with KOLs and agencies; Manage the entire KOL campaign process from planning, implementation, monitoring, to evaluation; Coordinate with Marketing, Brand, Social Media, and Creative teams to ensure campaigns align with company strategy; Monitor campaign performance using established KPIs such as reach, engagement, impressions, conversion, and ROI; Prepare campaign evaluation reports with strategy recommendations to improve KOL cooperation effectiveness; Follow developments in social media trends, influencer marketing, and digital platforms such as TikTok, Instagram, and YouTube; Manage KOL database and maintain long-term relationships with influencers and agencies.
Kualifikasi: Minimum Diploma (D3) or Bachelor's (S1) degree from any major, preferably Marketing, Communication, Business, or related fields; Minimum 1–2 years of work experience as KOL Specialist, Influencer Marketing Specialist, or similar position; Preferred experience handling campaigns for national or large brands, particularly in FMCG, Beauty, Fashion, Lifestyle, E-commerce, or Digital Agency industries; Understanding of influencer marketing strategy, social media marketing, and digital campaign management.
Tanggung jawab
- Design and execute cooperation strategies with Key Opinion Leaders (KOL), influencers, content creators, and affiliates according to company marketing targets
- Search for, approach, and build good relationships with KOLs that align with brand identity and target audience
- Negotiate cooperation, contracts, and deliverables with KOLs and agencies
- Manage the entire KOL campaign process from planning, implementation, monitoring, to evaluation
- Coordinate with Marketing, Brand, Social Media, and Creative teams to ensure campaigns align with company strategy
- Monitor campaign performance using established KPIs such as reach, engagement, impressions, conversion, and ROI
- Prepare campaign evaluation reports with strategy recommendations to improve KOL cooperation effectiveness
- Follow developments in social media trends, influencer marketing, and digital platforms such as TikTok, Instagram, and YouTube
- Manage KOL database and maintain long-term relationships with influencers and agencies
Kualifikasi
- Minimum Diploma (D3) or Bachelor's (S1) degree from any major, preferably Marketing, Communication, Business, or related fields
- Minimum 1–2 years of work experience as KOL Specialist, Influencer Marketing Specialist, or similar position
- Preferred experience handling campaigns for national or large brands, particularly in FMCG, Beauty, Fashion, Lifestyle, E-commerce, or Digital Agency industries
- Understanding of influencer marketing strategy, social media marketing, and digital campaign management
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- D3
- Gaji
- Rp 6.000.000 – Rp 8.000.000 per month