Deskripsi pekerjaan
Leading the strategic portfolio of brands to drive sustainable business growth professional development & collaborative culture.
Tanggung jawab: Developing and implementing integrated brand strategies across the full portfolio, ensuring consistency and alignment with corporate objectives; Overseeing brand positioning, messaging, and visual identity standards to maintain a coherent brand presence across all channels and markets; Conducting market research and competitive analysis to identify opportunities and threats, informing strategic brand decisions; Managing brand budgets, allocating resources effectively to maximise return on investment (ROI) and brand impact; Leading cross-functional teams including marketing, creative, communications, design, etc.. to execute brand initiatives and campaigns; Monitoring brand performance through key metrics and analytics, providing regular reporting and insights to senior leadership; Building and maintaining strong relationships with key stakeholders, internal teams, and external partners; Ensuring brand compliance and guidelines are adhered to across all business units and communication channels; Identifying and capitalising on brand extension and innovation opportunities to drive growth; Mentoring and developing team members, fostering a culture of excellence and continuous improvement; Requirements :; 5+ years of progressive brand management experience, ideally in a multi-brand or portfolio management environment; Experienced in beauty, skincare, FMCG, or E-commerce Companies; Proven track record of developing and executing successful brand strategies that have delivered measurable business results; Strong strategic thinking combined with excellent project management and organisational skills; Exceptional communication and presentation abilities, with the capacity to influence and gain buy-in from senior stakeholders; Deep understanding of brand architecture, positioning, and equity building across diverse markets; Proficiency in brand analytics, market research methodologies, and data-driven decision-making; Experience with digital marketing, social media, and emerging communication channels; Excellent leadership and team management capabilities, with a collaborative approach to working across functions.
Tanggung jawab
- Developing and implementing integrated brand strategies across the full portfolio, ensuring consistency and alignment with corporate objectives
- Overseeing brand positioning, messaging, and visual identity standards to maintain a coherent brand presence across all channels and markets
- Conducting market research and competitive analysis to identify opportunities and threats, informing strategic brand decisions
- Managing brand budgets, allocating resources effectively to maximise return on investment (ROI) and brand impact
- Leading cross-functional teams including marketing, creative, communications, design, etc.. to execute brand initiatives and campaigns
- Monitoring brand performance through key metrics and analytics, providing regular reporting and insights to senior leadership
- Building and maintaining strong relationships with key stakeholders, internal teams, and external partners
- Ensuring brand compliance and guidelines are adhered to across all business units and communication channels
- Identifying and capitalising on brand extension and innovation opportunities to drive growth
- Mentoring and developing team members, fostering a culture of excellence and continuous improvement
- Requirements :
- 5+ years of progressive brand management experience, ideally in a multi-brand or portfolio management environment
- Experienced in beauty, skincare, FMCG, or E-commerce Companies
- Proven track record of developing and executing successful brand strategies that have delivered measurable business results
- Strong strategic thinking combined with excellent project management and organisational skills
- Exceptional communication and presentation abilities, with the capacity to influence and gain buy-in from senior stakeholders
- Deep understanding of brand architecture, positioning, and equity building across diverse markets
- Proficiency in brand analytics, market research methodologies, and data-driven decision-making
- Experience with digital marketing, social media, and emerging communication channels
- Excellent leadership and team management capabilities, with a collaborative approach to working across functions
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi