Group Brand Manager

Deskripsi Pekerjaan

Tanggung Jawab

• Developing and implementing integrated brand strategies across the full portfolio, ensuring consistency and alignment with corporate objectives
• Overseeing brand positioning, messaging, and visual identity standards to maintain a coherent brand presence across all channels and markets
• Conducting market research and competitive analysis to identify opportunities and threats, informing strategic brand decisions
• Managing brand budgets, allocating resources effectively to maximise return on investment (ROI) and brand impact
• Leading cross-functional teams including marketing, creative, communications, design, etc.. to execute brand initiatives and campaigns
• Monitoring brand performance through key metrics and analytics, providing regular reporting and insights to senior leadership
• Building and maintaining strong relationships with key stakeholders, internal teams, and external partners
• Ensuring brand compliance and guidelines are adhered to across all business units and communication channels
• Identifying and capitalising on brand extension and innovation opportunities to drive growth
• Mentoring and developing team members, fostering a culture of excellence and continuous improvement
• Requirements :
• 5+ years of progressive brand management experience, ideally in a multi-brand or portfolio management environment
• Experienced in beauty, skincare, FMCG, or E-commerce Companies
• Proven track record of developing and executing successful brand strategies that have delivered measurable business results
• Strong strategic thinking combined with excellent project management and organisational skills
• Exceptional communication and presentation abilities, with the capacity to influence and gain buy-in from senior stakeholders
• Deep understanding of brand architecture, positioning, and equity building across diverse markets
• Proficiency in brand analytics, market research methodologies, and data-driven decision-making
• Experience with digital marketing, social media, and emerging communication channels
• Excellent leadership and team management capabilities, with a collaborative approach to working across functions