Deskripsi pekerjaan
The eCommerce Performance Marketing Assistant Manager serves as the primary support for ePM Managers, ensuring the excellent execution of operational activities while providing critical insights from ePM initiatives and data analytics to accelerate eCommerce business performance. This role is pivotal in driving data excellence by integrating commercial, performance marketing, operational, and financial data streams to create meaningful visualizations and analyses that address business challenges and identify market trends. Beyond data management, the role involves managing performance marketing optimization across both on-platform and off-platform channels, including planning, monitoring, and execution. The Assistant Manager will lead end-to-end project management for Performance Marketing and Data initiatives, manage budget planning and utilization, and ensure alignment with Key Account Managers, marketing teams, and agencies to achieve optimal business results.
Tanggung jawab: Ensure accuracy and maintenance of Data Bank Collection and Dashboard Visualization; Analyze business activities and impact (Media GMV contribution, Cost-to-Income Ratio, ROAS); Manage performance marketing optimization across on-platform and off-platform channels; Execute and monitor Precision Marketing campaigns; Lead end-to-end implementation of Performance Marketing and Data projects; Manage budget planning, utilization monitoring, and performance evaluation.
Kualifikasi: Bachelor’s degree in Digital Marketing, Media, E-commerce, Business, or a related field; 4+ years of relevant experience in agencies, brands, or e-commerce; Proven experience in e-commerce Performance Marketing (onsite search, affiliate marketing, display advertising, and digital media channels like Google, Meta, TikTok); Full-funnel marketing expertise; Hands-on experience in Google Analytics, Looker Studio, and Power BI; Strong business acumen with an understanding of e-commerce operations and workflows; Highly adaptive, proactive, and eager to learn.
Tanggung jawab
- Ensure accuracy and maintenance of Data Bank Collection and Dashboard Visualization
- Analyze business activities and impact (Media GMV contribution, Cost-to-Income Ratio, ROAS)
- Manage performance marketing optimization across on-platform and off-platform channels
- Execute and monitor Precision Marketing campaigns
- Lead end-to-end implementation of Performance Marketing and Data projects
- Manage budget planning, utilization monitoring, and performance evaluation
Kualifikasi
- Bachelor’s degree in Digital Marketing, Media, E-commerce, Business, or a related field
- 4+ years of relevant experience in agencies, brands, or e-commerce
- Proven experience in e-commerce Performance Marketing (onsite search, affiliate marketing, display advertising, and digital media channels like Google, Meta, TikTok)
- Full-funnel marketing expertise
- Hands-on experience in Google Analytics, Looker Studio, and Power BI
- Strong business acumen with an understanding of e-commerce operations and workflows
- Highly adaptive, proactive, and eager to learn
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi