Deskripsi pekerjaan
Posisi ini berfokus pada pengelolaan operasional toko digital, perencanaan kampanye pemasaran, dan memastikan pengalaman pelanggan yang mulus di platform e-commerce. Anda akan bekerja lintas fungsi untuk mengeksekusi strategi penjualan dan meningkatkan trafik serta konversi di platform digital perusahaan. Peran ini mencakup manajemen kampanye end-to-end, konfigurasi toko (produk, harga, promo), serta analisis performa penjualan. Anda diharapkan memiliki pengalaman praktis dengan alat e-commerce dan ritel, serta mampu mengoptimalkan perjalanan pengguna untuk mendorong keterlibatan dan penjualan.
Tanggung jawab: Plan and execute end-to-end e-commerce campaigns across digital marketing channels (email, messaging, social media, and landing pages); Partner with creative, social media, and marketing teams to align campaign messaging, visual assets, and product selection; Coordinate co-branding partnerships, promotional gift programs, and campaign performance reporting; Configure, test, and update all store product, price, discounts, promo codes, and campaign banners to ensure a flawless customer experience; Oversee SKU allocation and verify product listings across sales channels; Monitor website traffic, sales performance, and ads alignment to optimize user journeys; Manage customer messaging tools and deliver an excellent customer service to drive engagement and sales.
Kualifikasi: Bachelor’s degree from a reputable university, preferably in Marketing, Business, Commerce, or a related field; Minimum 5 years of proven experience in e-commerce website operations, digital marketing, or business development (experience in fashion or lifestyle retail is highly preferred); Hands-on experience with e-commerce and retail tools, including Shopify, SAP, POS systems, and digital analytics/marketing platforms.
Tanggung jawab
- Plan and execute end-to-end e-commerce campaigns across digital marketing channels (email, messaging, social media, and landing pages)
- Partner with creative, social media, and marketing teams to align campaign messaging, visual assets, and product selection
- Coordinate co-branding partnerships, promotional gift programs, and campaign performance reporting
- Configure, test, and update all store product, price, discounts, promo codes, and campaign banners to ensure a flawless customer experience
- Oversee SKU allocation and verify product listings across sales channels
- Monitor website traffic, sales performance, and ads alignment to optimize user journeys
- Manage customer messaging tools and deliver an excellent customer service to drive engagement and sales
Kualifikasi
- Bachelor’s degree from a reputable university, preferably in Marketing, Business, Commerce, or a related field
- Minimum 5 years of proven experience in e-commerce website operations, digital marketing, or business development (experience in fashion or lifestyle retail is highly preferred)
- Hands-on experience with e-commerce and retail tools, including Shopify, SAP, POS systems, and digital analytics/marketing platforms
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi