Digital Marketing Specialist (Mandarin Speaker)

Manage and maintain the company's website, social media platforms (Facebook, Instagram, TikTok), and franchise recruitment channels. Create engaging marketing content, including social media posts, promotional materials, and short videos. Plan, execute, and optimize digital advertising campaigns on Google Ads and Meta Ads.

Generate and manage franchise leads from online channels, and coordinate qualified leads with the Business Development team. Monitor campaign performance, analyze data, and prepare marketing reports. Conduct market and competitor research to support business growth.

Minimum Diploma (D3) or Bachelor's Degree in Marketing, Communications, Business, or a related field. Minimum 1 year of experience in Digital Marketing, Social Media Management, or Online Advertising. Familiar with Facebook, Instagram, TikTok, Google Ads, and Meta Ads Manager.

Good copywriting, content creation, and basic design/video editing skills (Canva, CapCut, or similar tools). Strong communication, analytical, and problem-solving skills. Fluent in Bahasa Indonesia and Mandarin; English proficiency is an advantage.

Experience in F&B, retail, or franchise industry is preferred.