Digital Marketing Specialist

Key Responsibilities : Plan, manage, and optimize paid advertising campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads, etc.). Strategize placements, audience targeting, and budget allocation to maximize ROAS, ROI.

Conduct A/B testing to continuously improve performance and efficiency. Monitor, analyze, and report on campaign results, providing actionable insights. Collaborate with the creative team to ensure ad content resonates and converts.

Align online advertising initiatives with offline marketing activities for integrated campaigns. Stay ahead of evolving algorithms, platform updates, and digital advertising trends. Requirement:

Diploma or Bachelor’s degree in Marketing, Business, Communication, or a related field. 2 years of experience in digital advertising Have worked in an agency company for at least 2 years (Must)

Strong knowledge of Meta Ads, Google Ads, TikTok Ads, SEO, SEM, and programmatic advertising. Proficiency in analytics and reporting tools (Google Analytics, Meta Pixel, etc.). Data-driven mindset with excellent analytical and problem-solving skills.