Deskripsi pekerjaan
The Digital Marketing & Sales Supervisor is responsible for developing, implementing, and optimizing digital marketing and sales strategies to increase traffic, leads, conversion, and company revenue. This role manages various digital channels including Meta Ads, TikTok Ads, marketplaces, live commerce, KOL/influencer marketing, and partnerships. The supervisor will plan campaigns across the entire marketing funnel, from awareness to conversion, and manage marketing budget allocations. They are also responsible for managing marketplace sales, particularly on Shopee and TikTok Shop, developing promotional strategies, and ensuring all marketing activities are data-driven and aligned with business targets.
Tanggung jawab: Develop and execute digital marketing strategies to achieve sales and revenue targets; Manage and optimize campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and marketplace advertising such as Shopee Ads and TikTok Shop Ads; Plan campaigns across the Awareness → Consideration → Conversion funnel; Develop audience targeting, retargeting, lookalike audiences, and catalog/product ads; Monitor and optimize campaign performance based on ROAS, CPA/CAC, CTR, CVR, CPM, CPC, and other performance metrics; Manage marketing budget allocation and optimization; Prepare monthly media plans and marketing budgets; Understand and implement Pixel, UTM, conversion tracking, and basic analytics; Manage and grow marketplace sales, particularly through Shopee and TikTok Shop; Develop marketplace campaign and promotional strategies.
Tanggung jawab
- Develop and execute digital marketing strategies to achieve sales and revenue targets
- Manage and optimize campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and marketplace advertising such as Shopee Ads and TikTok Shop Ads
- Plan campaigns across the Awareness → Consideration → Conversion funnel
- Develop audience targeting, retargeting, lookalike audiences, and catalog/product ads
- Monitor and optimize campaign performance based on ROAS, CPA/CAC, CTR, CVR, CPM, CPC, and other performance metrics
- Manage marketing budget allocation and optimization
- Prepare monthly media plans and marketing budgets
- Understand and implement Pixel, UTM, conversion tracking, and basic analytics
- Manage and grow marketplace sales, particularly through Shopee and TikTok Shop
- Develop marketplace campaign and promotional strategies
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi