Deskripsi pekerjaan
Digital Marketing Analytic Executive bertanggung jawab penuh dalam pengelolaan, konsolidasi, serta analisis data pemasaran dari berbagai kanal digital untuk mendukung strategi bisnis perusahaan. Peran ini melibatkan pengumpulan data dari platform seperti Google Analytics, Meta Ads, TikTok, dan CRM, pembangunan serta pemeliharaan dashboard analitik menggunakan Looker Studio, Power BI, atau Quicksight, serta pemantauan performa kampanye berbayar dan organik secara menyeluruh. Selain itu, posisi ini bertugas menganalisis metrik kunci seperti CTR, CPC, CPA, dan conversion rate, mendukung implementasi pelacakan (UTM, pixels, event tracking), serta mengidentifikasi tren dan wawasan mendalam dari data pemasaran. Bekerja sama dengan tim marketing, pemegang posisi diharapkan mampu memberikan rekomendasi berbasis data guna mengoptimalkan kinerja kampanye serta menyusun laporan performa mingguan maupun bulanan secara berkala.
Tanggung jawab: 1. Collect and consolidate data from multiple sources (Google Analytics, Meta Ads, TikTok, CRM, etc); 2. Build and maintain dashboards (Looker Studio, Power BI, Quicksight); 3. Familiar with (Metabase, AWS, Redshift & S3 etc); 4. Monitor and report campaign performance (paid & organic); 5. Analyze key metrics such as CTR, CPC, CPA, and conversion rate; 6. Support tracking implementation (UTM, pixels, event tracking); 7. Assist in identifying trends and insights from marketing data; 8. Work with marketing team to support campaign optimization; 9. Prepare regular reports (weekly / monthly performance reports); Kualifikasi Pekerjaan; 1. 1–3 years experience in marketing analytics / digital marketing / data analysis; 2. Basic understanding of digital marketing channels (Meta Ads, Google Ads, etc); 3. Experience with Google Analytics (GA4); 4. Familiar with data visualization tools (Looker Studio / Excel / Google Sheets); 5. Strong attention to detail and analytical thinking; 6. Comfortable working with data and numbers.
Kualifikasi: 1–3 years experience in marketing analytics / digital marketing / data analysis; Basic understanding of digital marketing channels (Meta Ads, Google Ads, etc); Experience with Google Analytics (GA4); Familiar with data visualization tools (Looker Studio / Excel / Google Sheets); Strong attention to detail and analytical thinking; Comfortable working with data and numbers.
Tanggung jawab
- 1. Collect and consolidate data from multiple sources (Google Analytics, Meta Ads, TikTok, CRM, etc)
- 2. Build and maintain dashboards (Looker Studio, Power BI, Quicksight)
- 3. Familiar with (Metabase, AWS, Redshift & S3 etc)
- 4. Monitor and report campaign performance (paid & organic)
- 5. Analyze key metrics such as CTR, CPC, CPA, and conversion rate
- 6. Support tracking implementation (UTM, pixels, event tracking)
- 7. Assist in identifying trends and insights from marketing data
- 8. Work with marketing team to support campaign optimization
- 9. Prepare regular reports (weekly / monthly performance reports)
- Kualifikasi Pekerjaan
- 1. 1–3 years experience in marketing analytics / digital marketing / data analysis
- 2. Basic understanding of digital marketing channels (Meta Ads, Google Ads, etc)
- 3. Experience with Google Analytics (GA4)
- 4. Familiar with data visualization tools (Looker Studio / Excel / Google Sheets)
- 5. Strong attention to detail and analytical thinking
- 6. Comfortable working with data and numbers
Kualifikasi
- 1–3 years experience in marketing analytics / digital marketing / data analysis
- Basic understanding of digital marketing channels (Meta Ads, Google Ads, etc)
- Experience with Google Analytics (GA4)
- Familiar with data visualization tools (Looker Studio / Excel / Google Sheets)
- Strong attention to detail and analytical thinking
- Comfortable working with data and numbers
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi