Creative Digital Executive

As a Creative Digital Executive at PT Bali Maya Permai Food Canning Industry, you will play a crucial role in developing, implementing, and managing our digital marketing strategies. You will utilize your expertise in digital channels to drive brand awareness, engage with our target audience, and contribute to our company's growth and success. In addition, you will be responsible for translating brand identity into compelling visual designs and innovative product packaging that stands out in the competitive FMCG market.

Plan, execute, and optimize digital marketing campaigns across various platforms, including but not limited to Google Ads, YouTube, Facebook, Instagram, and email marketing. Monitor campaign performance, analyze data, and make data-driven recommendations for improvements. Create and maintain a content calendar to ensure a consistent online presence.

Lead the creation of packaging designs for new and existing products, from initial concept and mock-ups to print-ready production files. Develop creative packaging that aligns with brand identity, regulatory requirements, and market trends, ensuring visual appeal and functionality. Collaborate with the production and procurement teams to select appropriate materials, finishes, and printing techniques that balance aesthetics and cost-efficiency.

Design supporting marketing collaterals such as product labels, shelf talkers, point-of-sale displays, and promotional merchandise. Conduct keyword research and optimize website content for search engines (SEO). Develop engaging social media content and strategies to foster audience engagement and brand loyalty.

Monitor website traffic, user behavior, and conversion rates using analytics tools. Ensure brand consistency across all visual assets, both digital and print, maintaining a cohesive look and feel for all consumer-facing materials. Bachelor’s degree in Marketing, Digital Marketing, Graphic Design, Visual Communication, or a related field (or equivalent work experience).