Copywriter

Deskripsi Pekerjaan Develop compelling copy and content for social media, campaigns, ads (Meta, TikTok, Google), websites, landing pages, and video scripts (short & long-form). Adapt tone of voice to align with brand guidelines and target audiences across platforms. Craft strong headlines, storytelling angles, hooks, CTAs, and messaging frameworks. Translate briefs, audience insights, and brand strategies into relevant, effective copy. Understand content objectives across the funnel (awareness, consideration, conversion). Collaborate with strategists to shape big ideas and campaign narratives. Work closely with designers and videographers to ensure copy and visuals complement each other. Revise and refine copy based on internal and client feedback. Ensure copy quality, clarity, grammar accuracy, and message consistency. Optimize and adapt copy for different digital platforms (Instagram, TikTok, Shopee Live, websites, etc.).

Persyaratan Pekerjaan 1–3 years of experience as a Copywriter (agency, brand, or media background preferred). Strong command of Bahasa Indonesia with natural, clear, and engaging writing skills. Solid understanding of copy structure (hook – value – proof – CTA). Experienced in writing for digital and social-first content. Open to feedback, revisions, and collaborative working processes. Basic to intermediate English writing skills are a plus. Familiarity with SEO copy, performance-driven copy, FMCG/lifestyle/beauty/health brands, or short-form video culture (TikTok/Reels) is an advantage. Skills: Social Media, Copywriting, Copywriting & Editing, Communication Skills, Digital Marketing, Digital Media.