Deskripsi pekerjaan
Peran Koordinator Marketing Communication and Digital Marketing bertanggung jawab penuh dalam merancang, mengembangkan, serta mengeksekusi strategi komunikasi pemasaran terpadu dan pemasaran digital perusahaan. Posisi ini menuntut profesional yang berpengalaman dalam mengelola berbagai platform digital, menganalisis performa kampanye menggunakan alat analitik modern, serta berkoordinasi secara lintas fungsi untuk memastikan pencapaian target dan pertumbuhan bisnis yang optimal.
Kualifikasi: Minimum Bachelor’s Degree (S1) in Marketing, Communication, Digital Marketing, Public Relations, or a related field; Minimum 3 years of experience in Marketing Communication and Digital Marketing, preferably in healthcare, dental clinics, hospitality, or service industries; Proven experience in developing and executing integrated marketing communication and digital marketing strategies; Proficient in managing digital platforms, including Instagram, TikTok, Facebook, Google Business Profile, and websites; Experienced in SEO/SEM, Google Ads, Meta Ads, content marketing, email marketing, and digital campaign optimization; Skilled in developing content strategies, campaign briefs, copywriting, and brand communication aligned with company objectives; Familiar with digital analytics tools, including Google Analytics 4, Google Search Console, Meta Business Suite, and advertising dashboards; Strong analytical skills in monitoring campaign performance, engagement, reach, leads, conversion rates, and return on marketing investment (ROMI); Experienced in coordinating content production, creative design, photography/videography, KOL/influencer collaborations, and external vendors; Strong project management, communication, leadership, and cross-functional coordination skills; Detail-oriented, creative, proactive, target-driven, and able to manage multiple campaigns.
Kualifikasi
- Minimum Bachelor’s Degree (S1) in Marketing, Communication, Digital Marketing, Public Relations, or a related field
- Minimum 3 years of experience in Marketing Communication and Digital Marketing, preferably in healthcare, dental clinics, hospitality, or service industries
- Proven experience in developing and executing integrated marketing communication and digital marketing strategies
- Proficient in managing digital platforms, including Instagram, TikTok, Facebook, Google Business Profile, and websites
- Experienced in SEO/SEM, Google Ads, Meta Ads, content marketing, email marketing, and digital campaign optimization
- Skilled in developing content strategies, campaign briefs, copywriting, and brand communication aligned with company objectives
- Familiar with digital analytics tools, including Google Analytics 4, Google Search Console, Meta Business Suite, and advertising dashboards
- Strong analytical skills in monitoring campaign performance, engagement, reach, leads, conversion rates, and return on marketing investment (ROMI)
- Experienced in coordinating content production, creative design, photography/videography, KOL/influencer collaborations, and external vendors
- Strong project management, communication, leadership, and cross-functional coordination skills
- Detail-oriented, creative, proactive, target-driven, and able to manage multiple campaigns
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 4.500.000 – Rp 5.800.000 per month