Deskripsi pekerjaan
Friday Creamery is a brand focused on creative engagement and social media growth. As a Content & Creative Strategist, you are responsible for driving the company's organic social media presence by creating high-impact content that resonates with the audience. You will not only follow trends but also analyze consumer behavior to forecast future content directions. Your role involves developing original concepts, hooks, and storytelling angles, while building recurring content formats that ensure consistent performance. You will work closely with the marketing team to brainstorm campaign ideas, product launches, and collaborations, while continuously experimenting with new creative approaches and analyzing performance metrics to optimize future output.
Tanggung jawab: Develop original content ideas, concepts, hooks, and storytelling angles; Build recurring content formats that can consistently perform; Research trends, internet culture, competitors, and audience behavior; Turn observations and consumer insights into relevant content; Develop scripts, storylines, and creative direction for content production; Analyze content performance (views, retention, shares, saves, engagement); Continuously experiment with new formats, hooks, and creative approaches; Identify winning formats and turn them into repeatable content systems; Brainstorm campaign ideas together with the marketing team.
Tanggung jawab
- Develop original content ideas, concepts, hooks, and storytelling angles
- Build recurring content formats that can consistently perform
- Research trends, internet culture, competitors, and audience behavior
- Turn observations and consumer insights into relevant content
- Develop scripts, storylines, and creative direction for content production
- Analyze content performance (views, retention, shares, saves, engagement)
- Continuously experiment with new formats, hooks, and creative approaches
- Identify winning formats and turn them into repeatable content systems
- Brainstorm campaign ideas together with the marketing team
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi