Center performance Marketing

Key Responsibilities 1. Center Supervision & Guidance Provide direct supervision of digital marketing (ads) activities at each center

Deliver ads strategy direction to Marketing PICs at every center Ensure proper implementation of digital marketing SOPs & best practices Conduct regular coaching, training, and upskilling for center marketing teams

2. Ads Performance Monitoring Weekly and monthly monitoring ad campaign performance across focused centers spread in group partners in the region. Track key metrics: CPL, CTR, CPM, CPA, ROAS

Ensure ad budget is utilized efficiently (no overspend/underspend) Prepare weekly & monthly performance reports per center and per region 3. Analysis & Optimization

Perform data analysis to identify patterns, opportunities, and issues Provide optimization recommendations: targeting, creative, copywriting and budget allocation Provide recommendation run A/B testing to identify winning campaigns