Deskripsi pekerjaan
Branding & Digital Marketing Manager bertanggung jawab penuh dalam merancang serta mengeksekusi strategi pemasaran digital dan branding guna meningkatkan kesadaran merek (brand awareness) serta keterlibatan pelanggan secara optimal. Posisi ini memimpin tim marketing dalam mengelola berbagai saluran digital dan kampanye pemasaran perusahaan. Selain merencanakan kampanye, Anda juga berperan dalam menerjemahkan visi misi merek ke dalam strategi penetrasi pasar, mengelola anggaran pemasaran, berkolaborasi dengan vendor eksternal, serta memastikan seluruh aktivitas tim pemasaran mematuhi regulasi K3/HSE dan standar keselamatan kerja yang berlaku.
Tanggung jawab: Plan and supervise the implementation of the company's Branding and Digital activities; Plan digital marketing campaigns, including website, SEO/SEM, email, social media, and display advertising; Help shape and communicate the company/brand vision and mission; Translate brand elements into market penetration plans and target market strategies; Maintain the company's social media presence and brand positioning across all digital channels; Measure and report the performance of all active campaigns (e.g., Google Ads, Social Media Ads); Identify trends and insights, and optimize advertising budget and campaign performance based on analytical insights; Collaborate with agencies and external vendor partners to manage and develop marketing channels; Manage, lead, and take responsibility for the performance of the Branding & Digital team; Propose and manage the marketing budget according to the approved company work plan; Ensure the Branding & Digital team complies with all HSE/MK3L regulations, policies, and documentation; Maintain cleanliness, orderliness, and safety in the workplace area.
Kualifikasi: Minimum Bachelor's Degree (S1) in Marketing, Communications, Business Administration, or related fields; Minimum 3 years of experience in marketing and brand management; Strong expertise in digital marketing (SEO/SEM, performance marketing, social media), brand activation, and campaign analysis; Proven track record in managing team performance, marketing budgets, and agency/vendor relationships; Strategic thinking, strong leadership, and excellent project management skills; Excellent communication, negotiation, and presentation skills in both Bahasa Indonesia and English.
Tanggung jawab
- Plan and supervise the implementation of the company's Branding and Digital activities
- Plan digital marketing campaigns, including website, SEO/SEM, email, social media, and display advertising
- Help shape and communicate the company/brand vision and mission
- Translate brand elements into market penetration plans and target market strategies
- Maintain the company's social media presence and brand positioning across all digital channels
- Measure and report the performance of all active campaigns (e.g., Google Ads, Social Media Ads)
- Identify trends and insights, and optimize advertising budget and campaign performance based on analytical insights
- Collaborate with agencies and external vendor partners to manage and develop marketing channels
- Manage, lead, and take responsibility for the performance of the Branding & Digital team
- Propose and manage the marketing budget according to the approved company work plan
- Ensure the Branding & Digital team complies with all HSE/MK3L regulations, policies, and documentation
- Maintain cleanliness, orderliness, and safety in the workplace area
Kualifikasi
- Minimum Bachelor's Degree (S1) in Marketing, Communications, Business Administration, or related fields
- Minimum 3 years of experience in marketing and brand management
- Strong expertise in digital marketing (SEO/SEM, performance marketing, social media), brand activation, and campaign analysis
- Proven track record in managing team performance, marketing budgets, and agency/vendor relationships
- Strategic thinking, strong leadership, and excellent project management skills
- Excellent communication, negotiation, and presentation skills in both Bahasa Indonesia and English
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 14 November 2026