Brand Marketing & Strategist

Responsibilities:-Develop and execute brand strategies and marketing campaigns that strengthen brand identity and drive growth-Lead the planning and execution of product launches, seasonal campaigns, and brand activations-Translate brand positioning into creative concepts, messaging, and storytellingWork closely with social media, marketing team, and sales teams to ensure campaigns run smoothly-Monitor market trends, competitor movements, and consumer behavior to keep the brand relevant and ahead of the curve-Collaborate with KOLs, creators, and partners to build impactful brand moments-Analyze campaign performance and generate insights to optimize future strategies-Ensure all campaigns stay consistent with the brand voice, values, and visual identity-Continuously explore new marketing ideas, formats, and digital trendsRequirements:-Experience in beauty, skincare, lifestyle, or FMCG industry is a big plus-Strong understanding of branding, storytelling, and campaign development-Able to turn ideas into clear strategies and actionable plans-Creative thinker with strong strategic mindset-Excellent communication and collaboration skills-Comfortable working in a fast-paced startup environment-Highly organized, detail-oriented, and proactive-Passion for beauty, skincare, and digital culture📍 Cibubur Mekarsari

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