Deskripsi pekerjaan
Kami mencari Brand Marketing Specialist yang bersemangat untuk merancang strategi dan kampanye pemasaran bagi bisnis F&B dan ritel. Perusahaan kami berfokus pada pertumbuhan brand melalui pendekatan kreatif yang relevan dengan tren kuliner lokal dan perilaku konsumen. Anda akan bertanggung jawab untuk merancang dan mengeksekusi strategi brand, peluncuran menu baru, serta kampanye pemasaran yang bertujuan meningkatkan kesadaran merek (brand awareness) dan kunjungan pelanggan ke gerai. Selain itu, Anda akan mengelola kolaborasi dengan KOL/influencer, media, dan komunitas lokal, serta memastikan konsistensi visual dan pengalaman brand di seluruh titik sentuh pelanggan.
Tanggung jawab: Design and execute brand strategy, new menu launches, and marketing campaigns; Increase brand awareness and foot traffic to outlets; Manage collaborations with KOLs/influencers, media, and local communities; Ensure visual consistency and brand experience across all customer touchpoints; Analyze promotion effectiveness and prepare periodic marketing performance reports.
Kualifikasi: Minimum S1 degree in Marketing, Communications, Business Management, or related field; Minimum 2–3 years of work experience in Brand Marketing / Brand Strategy; Experience in F&B, café, restaurant, or local retail industry preferred; Portfolio of successful brand campaigns, menu launches, or in-store events; Proficiency in Social Media strategy, KOL/Foodies Reviewer engagement, O2O Marketing, and In-Store Activation; Understanding of local culinary trends, consumer behaviour, and sales data and promotion performance analysis; Strong storytelling, creative thinking, and communication skills.
Tanggung jawab
- Design and execute brand strategy, new menu launches, and marketing campaigns
- Increase brand awareness and foot traffic to outlets
- Manage collaborations with KOLs/influencers, media, and local communities
- Ensure visual consistency and brand experience across all customer touchpoints
- Analyze promotion effectiveness and prepare periodic marketing performance reports
Kualifikasi
- Minimum S1 degree in Marketing, Communications, Business Management, or related field
- Minimum 2–3 years of work experience in Brand Marketing / Brand Strategy
- Experience in F&B, café, restaurant, or local retail industry preferred
- Portfolio of successful brand campaigns, menu launches, or in-store events
- Proficiency in Social Media strategy, KOL/Foodies Reviewer engagement, O2O Marketing, and In-Store Activation
- Understanding of local culinary trends, consumer behaviour, and sales data and promotion performance analysis
- Strong storytelling, creative thinking, and communication skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 3.000.000 – Rp 4.000.000 per month