Deskripsi pekerjaan
MBN Consulting is looking for a creative, analytical, and growth‑driven professional to join its team as a Brand Marketing Manager. The role focuses on building brand strategies, leading integrated campaigns, and converting market insights into high‑impact business outcomes. The manager will define and execute overall brand architecture, guidelines, and positioning to maintain competitive advantage, while also leading end‑to‑end marketing campaigns spanning digital ads, content creation, PR, events, and influencer/KOL partnerships. In addition to campaign execution, the Brand Marketing Manager will collaborate with Sales and Business Development teams to drive brand awareness into lead acquisition and revenue growth. The position requires managing and optimizing marketing budgets, tracking campaign performance metrics and ROI, and mentoring internal creative/marketing teams while managing relationships with external agencies and vendors. The role is fully on‑site in Kemang, South Jakarta, and is suited for a professional with a proven track record in integrated marketing and strong data‑driven mindset.
Tanggung jawab: Brand Strategy & Positioning: Define and execute overall brand architecture, guidelines, and positioning to maintain competitive advantage; Integrated Campaigns: Lead end‑to‑end marketing campaigns spanning digital ads, content creation, PR, events, and influencer/KOL partnerships; Commercial Alignment: Collaborate with Sales and Business Development teams to drive brand awareness into lead acquisition and revenue growth; Budget & Analytics: Manage and optimize marketing budgets while tracking campaign performance metrics and ROI; Team & Agency Leadership: Mentor internal creative/marketing teams and manage relationships with external agencies and vendors.
Kualifikasi: Education: Bachelor’s Degree (S1) in Marketing, Communications, Management, Business, or a related field; Experience: 3–5+ years of experience in Brand Management / Marketing, with at least 1–2 years in a managerial or lead role; Industry Background: Experience in F&B, Retail, FMCG, or Consulting / Professional Services is highly preferred; Proven track record in executing Integrated Marketing Campaigns (IMC) across both digital and offline channels; Strong data‑driven mindset ( ROI, ROAS, CAC, Brand Health Index ); Expertise in consumer research, market trends analysis, and lead generation alignment; Soft Skills: Strong leadership, exceptional project management, and high‑level stakeholder presentation skills; Technical Capabilities:.
Tanggung jawab
- Brand Strategy & Positioning: Define and execute overall brand architecture, guidelines, and positioning to maintain competitive advantage
- Integrated Campaigns: Lead end‑to‑end marketing campaigns spanning digital ads, content creation, PR, events, and influencer/KOL partnerships
- Commercial Alignment: Collaborate with Sales and Business Development teams to drive brand awareness into lead acquisition and revenue growth
- Budget & Analytics: Manage and optimize marketing budgets while tracking campaign performance metrics and ROI
- Team & Agency Leadership: Mentor internal creative/marketing teams and manage relationships with external agencies and vendors
Kualifikasi
- Education: Bachelor’s Degree (S1) in Marketing, Communications, Management, Business, or a related field
- Experience: 3–5+ years of experience in Brand Management / Marketing, with at least 1–2 years in a managerial or lead role
- Industry Background: Experience in F&B, Retail, FMCG, or Consulting / Professional Services is highly preferred
- Proven track record in executing Integrated Marketing Campaigns (IMC) across both digital and offline channels
- Strong data‑driven mindset ( ROI, ROAS, CAC, Brand Health Index )
- Expertise in consumer research, market trends analysis, and lead generation alignment
- Soft Skills: Strong leadership, exceptional project management, and high‑level stakeholder presentation skills
- Technical Capabilities:
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 14 November 2026
Cara melamar
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