Deskripsi pekerjaan
Pandai Emas is a company looking for a strategic Brand & Marketing Lead to oversee end-to-end marketing operations. We are looking for a professional with strong experience across various marketing channels to drive our brand growth. In this role, you will own the full-funnel marketing strategy, from awareness to conversion and retention. You will be responsible for planning and managing campaigns, directing creative production, overseeing performance marketing (Meta, Google, TikTok Ads), managing SEO strategies, and designing CRM programs. Additionally, you will lead offline acquisition efforts and manage partnership opportunities to achieve business targets.
Tanggung jawab: Own full-funnel marketing strategy (awareness to conversion, retention); Plan and manage campaigns end to end; Own and be responsible for social media performance; Direct guidance on creative production; Maintain performance marketing (Meta, Google/SEM, TikTok Ads) including budget allocation; Own SEO strategy and monitor digital properties; Design CRM strategy programs; Roll out offline/on-ground acquisition programs; Identify and manage partnership/co-marketing opportunities.
Kualifikasi: Strong experience across all marketing channels; Experience in KOL management, viral content, creative, performance ads, SEO, CRM, copywriting, and promotional marketing; Ability to design and run promotional campaigns end to end.
Tanggung jawab
- Own full-funnel marketing strategy (awareness to conversion, retention)
- Plan and manage campaigns end to end
- Own and be responsible for social media performance
- Direct guidance on creative production
- Maintain performance marketing (Meta, Google/SEM, TikTok Ads) including budget allocation
- Own SEO strategy and monitor digital properties
- Design CRM strategy programs
- Roll out offline/on-ground acquisition programs
- Identify and manage partnership/co-marketing opportunities
Kualifikasi
- Strong experience across all marketing channels
- Experience in KOL management, viral content, creative, performance ads, SEO, CRM, copywriting, and promotional marketing
- Ability to design and run promotional campaigns end to end
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 9.000.000 – Rp 10.000.000 per month