Deskripsi pekerjaan
Posisi Brand Manager bertanggung jawab untuk mengembangkan dan mengimplementasikan strategi merek guna memperkuat posisi merek, meningkatkan kesadaran, keterlibatan konsumen, serta mendorong pertumbuhan bisnis dalam industri Wellness & Health Retail Group Company. Peran strategis ini memimpin perencanaan kampanye pemasaran terintegrasi di berbagai saluran serta mengelola kolaborasi lintas tim untuk memastikan keselarasan arah merek.
Tanggung jawab: Develop and implement brand strategies to strengthen brand positioning, awareness, engagement, and business growth; Lead the planning and execution of integrated marketing campaigns across digital, social media, and offline channels; Collaborate with internal teams to ensure product initiatives and marketing activities align with brand direction and market needs; Analyze market trends, competitor activities, and consumer insights to support strategic decision-making; Manage and maintain brand identity and consistency across packaging, communication materials, campaigns, and other brand touchpoints; Build and maintain strong relationships with key stakeholders, partners, media, and external parties; Monitor and evaluate campaign performance and marketing KPIs, using data and insights to optimize campaign effectiveness; Lead, mentor, and develop team members to drive team performance and continuous improvement; Manage marketing budgets and ensure effective allocation of resources in line with brand objectives.
Tanggung jawab
- Develop and implement brand strategies to strengthen brand positioning, awareness, engagement, and business growth
- Lead the planning and execution of integrated marketing campaigns across digital, social media, and offline channels
- Collaborate with internal teams to ensure product initiatives and marketing activities align with brand direction and market needs
- Analyze market trends, competitor activities, and consumer insights to support strategic decision-making
- Manage and maintain brand identity and consistency across packaging, communication materials, campaigns, and other brand touchpoints
- Build and maintain strong relationships with key stakeholders, partners, media, and external parties
- Monitor and evaluate campaign performance and marketing KPIs, using data and insights to optimize campaign effectiveness
- Lead, mentor, and develop team members to drive team performance and continuous improvement
- Manage marketing budgets and ensure effective allocation of resources in line with brand objectives
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 15.000.000 – Rp 20.000.000 per month