Deskripsi pekerjaan
PT Indo Arloji Perkasa adalah perusahaan yang bergerak di industri jam tangan, mewakili serta mengelola berbagai merek jam tangan internasional di Indonesia. Kami mencari seorang Brand Manager yang memiliki semangat tinggi dalam membangun merek, mengembangkan strategi pemasaran, serta mendorong pertumbuhan bisnis melalui pemasaran dan aktivasi merek yang efektif. Anda akan bertanggung jawab untuk menyusun strategi merek secara komprehensif, mengelola citra merek di pasar Indonesia, merencanakan kampanye pemasaran online maupun offline, serta mengeksekusi peluncuran produk dan aktivasi ritel. Peran ini juga menuntut Anda untuk bekerja erat dengan principal, mengelola anggaran pemasaran, menganalisis tren pasar, serta berkolaborasi dengan berbagai departemen internal guna mencapai tujuan penjualan perusahaan.
Tanggung jawab: Develop and implement comprehensive brand strategies and annual marketing plans; Manage brand positioning, communication, and overall brand image in the Indonesian market; Develop marketing campaigns and promotional activities across online and offline channels; Plan and execute product launches, events, retail activations, and brand activities; Work closely with the Principal/Brand Owner to ensure all marketing activities are aligned with global brand guidelines; Develop and manage marketing budgets and monitor campaign effectiveness and ROI; Analyze market trends, consumer behavior, competitors, and business performance to identify growth opportunities; Collaborate with Sales, Retail, E-commerce, Marcom, and other internal teams to achieve brand and sales objectives; Manage relationships with agencies, KOLs, media, vendors, dealers, and other external partners; Monitor brand performance, sales performance, and marketing campaign results and provide regular reports and recommendations to management; Ensure all brand materials and communication are consistent with the approved brand guidelines; Identify opportunities for brand exposure, partnerships, collaborations, and other cost-effective marketing initiatives.
Kualifikasi: Bachelor's degree in Marketing, Business Management, Communications, or a related field; Minimum 5 years of experience in Brand Management, Marketing, or Marketing Communication , preferably in fashion, luxury, lifestyle, retail, or watch industry; Strong understanding of brand strategy, marketing planning, digital marketing, retail marketing, and consumer behavior; Experience in managing marketing budgets and evaluating campaign performance; Strong project management and organizational skills; Excellent communication, negotiation, and presentation skills; Strong analytical and problem-solving abilities; Able to work independently as well as collaboratively with cross-functional teams; Proactive, creative, detail-oriented, and commercially minded; Good command of English , both written and spoken; Willing to work in Jakarta and travel when required; Experience handling international or premium/luxury brands; Experience working directly with a Principal or international brand owner; Experience in the watch, fashion, or retail industry; Strong network with media, KOLs, agencies, and marketing partners.
Tanggung jawab
- Develop and implement comprehensive brand strategies and annual marketing plans
- Manage brand positioning, communication, and overall brand image in the Indonesian market
- Develop marketing campaigns and promotional activities across online and offline channels
- Plan and execute product launches, events, retail activations, and brand activities
- Work closely with the Principal/Brand Owner to ensure all marketing activities are aligned with global brand guidelines
- Develop and manage marketing budgets and monitor campaign effectiveness and ROI
- Analyze market trends, consumer behavior, competitors, and business performance to identify growth opportunities
- Collaborate with Sales, Retail, E-commerce, Marcom, and other internal teams to achieve brand and sales objectives
- Manage relationships with agencies, KOLs, media, vendors, dealers, and other external partners
- Monitor brand performance, sales performance, and marketing campaign results and provide regular reports and recommendations to management
- Ensure all brand materials and communication are consistent with the approved brand guidelines
- Identify opportunities for brand exposure, partnerships, collaborations, and other cost-effective marketing initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business Management, Communications, or a related field
- Minimum 5 years of experience in Brand Management, Marketing, or Marketing Communication , preferably in fashion, luxury, lifestyle, retail, or watch industry
- Strong understanding of brand strategy, marketing planning, digital marketing, retail marketing, and consumer behavior
- Experience in managing marketing budgets and evaluating campaign performance
- Strong project management and organizational skills
- Excellent communication, negotiation, and presentation skills
- Strong analytical and problem-solving abilities
- Able to work independently as well as collaboratively with cross-functional teams
- Proactive, creative, detail-oriented, and commercially minded
- Good command of English , both written and spoken
- Willing to work in Jakarta and travel when required
- Experience handling international or premium/luxury brands
- Experience working directly with a Principal or international brand owner
- Experience in the watch, fashion, or retail industry
- Strong network with media, KOLs, agencies, and marketing partners
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi