Deskripsi pekerjaan
Combiphar membuka kesempatan bagi profesional berpengalaman untuk memimpin strategi brand, inisiatif pemasaran, serta inovasi produk guna mendorong pertumbuhan bisnis FMCG Cereal & Snack perusahaan (Simba, Madurasa, dan Air Mancur). Dalam peran ini, Anda bertanggung jawab merumuskan dan mengeksekusi strategi brand, mengelola posisi dan kesadaran merek, merencanakan kampanye pemasaran, serta menganalisis tren pasar dan perilaku konsumen. Anda juga akan mengarahkan peluncuran produk baru, memantau kinerja penjualan serta anggaran pemasaran, serta berkolaborasi erat dengan tim sales dan departemen lintas fungsi lainnya.
Tanggung jawab: Develop and execute brand strategies for Combiphar's FMCG business (Simba, Madurasa dan Air Mancur), particularly Cereal & Snack products; Manage brand positioning, awareness, and marketing activities; Plan and execute marketing campaigns; Identify market opportunities through consumer insights and competitor analysis; Drive product innovation and new product launches; Monitor brand performance, sales growth, and marketing budgets; Collaborate with Sales, other departments to achieve business objectives; Job Requirements:.
Kualifikasi: Bachelor's Degree in Marketing, Business Management, or related fields; Minimum 5 years of experience in Brand Management, preferably in FMCG; Experienced in handling brand strategy, marketing campaigns, and product development; Good understanding of consumer behavior, market trends, and competitor analysis; Experience in managing product launches and brand growth; Strong analytical, strategic thinking, and project management skills; Good communication, presentation, and leadership skills; Able to collaborate with cross-functional teams.
Tanggung jawab
- Develop and execute brand strategies for Combiphar's FMCG business (Simba, Madurasa dan Air Mancur), particularly Cereal & Snack products
- Manage brand positioning, awareness, and marketing activities
- Plan and execute marketing campaigns
- Identify market opportunities through consumer insights and competitor analysis
- Drive product innovation and new product launches
- Monitor brand performance, sales growth, and marketing budgets
- Collaborate with Sales, other departments to achieve business objectives
- Job Requirements:
Kualifikasi
- Bachelor's Degree in Marketing, Business Management, or related fields
- Minimum 5 years of experience in Brand Management, preferably in FMCG
- Experienced in handling brand strategy, marketing campaigns, and product development
- Good understanding of consumer behavior, market trends, and competitor analysis
- Experience in managing product launches and brand growth
- Strong analytical, strategic thinking, and project management skills
- Good communication, presentation, and leadership skills
- Able to collaborate with cross-functional teams
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 01 Desember 2026