Bank Group Marketing Dept Head

Formulate and develop marketing strategies aligned with the vision and objectives of the insurance company, with a focus on achieving established targets through various channels. Maintain and manage long-term relationships with banking partners to launch joint marketing campaigns and expand the distribution reach of insurance products through banking channels. Lead and manage the marketing team to successfully implement marketing strategies, while ensuring clear task allocation so that individual objectives are achieved by each team member.

Conduct in-depth market analysis to identify growth opportunities and monitor trends and consumer behavior within the insurance industry. Bachelor’s degree (S1) in Marketing, Business Management, Economics, Communications, or other related fields. Minimum of 5 years of experience in marketing, including 2–3 years in a managerial role, preferably within the insurance or financial services industry.

Experience in corporate marketing and business partnerships, particularly with banking partners, will be highly valued. Proven experience in managing large-scale marketing campaigns and developing long-term marketing strategies involving multiple distribution channels and external stakeholders.