Deskripsi pekerjaan
Closed Loop Asia is a sister company currently seeking an Ads Specialist to join their team. This role is ideal for individuals who are passionate about digital advertising, enjoy working with data, and possess the skills to create and optimize high-performing campaigns across major platforms such as Meta Ads, Google Ads, and TikTok Ads. The successful candidate will be responsible for developing comprehensive media plans, defining target audiences, selecting appropriate channels, and allocating budgets in alignment with campaign objectives and supervisor approval. You will be tasked with setting up, running, and optimizing campaigns, managing targeting, bidding, and keywords, while monitoring budget pacing and advertising costs. Additionally, you will coordinate tracking parameters and pixels with relevant teams to ensure accurate measurement. Furthermore, the role involves running A/B tests on creative assets, copy, and landing pages in collaboration with the Video Producer and Social Media Specialist. You will analyze key performance metrics such as CTR, CPC, CPA, and ROAS to recommend improvements. The position also requires managing account access, ensuring platform policy compliance, and preparing regular performance reports.
Tanggung jawab: Develop media plans, target audiences, channel selections, and budget allocations.; Set up, run, and optimize Meta Ads, Google Ads, and TikTok Ads.; Manage targeting, placements, bidding, keywords, and retargeting.; Monitor budget pacing and daily advertising costs.; Coordinate UTM parameters, pixels/tags, and conversion tracking.; Run A/B tests on audiences, creative assets, copy, and landing pages.; Analyze CTR, CPC, CPL/CPA, conversion rates, and ROAS.; Coordinate lead quality reviews and follow-up with Sales/BD teams.; Document test results and prepare weekly/monthly reports.; Maintain account access controls, platform policy compliance, and spend reconciliation..
Tanggung jawab
- Develop media plans, target audiences, channel selections, and budget allocations.
- Set up, run, and optimize Meta Ads, Google Ads, and TikTok Ads.
- Manage targeting, placements, bidding, keywords, and retargeting.
- Monitor budget pacing and daily advertising costs.
- Coordinate UTM parameters, pixels/tags, and conversion tracking.
- Run A/B tests on audiences, creative assets, copy, and landing pages.
- Analyze CTR, CPC, CPL/CPA, conversion rates, and ROAS.
- Coordinate lead quality reviews and follow-up with Sales/BD teams.
- Document test results and prepare weekly/monthly reports.
- Maintain account access controls, platform policy compliance, and spend reconciliation.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi