Deskripsi pekerjaan

We are seeking a creative, proactive, and results-driven Academic Marketing Communication professional

Tanggung jawab: Develop and implement marketing communication strategies to increase brand awareness and student enrollment for Bali Culinary Pastry School; Promote academic programs, including Culinary, Pastry & Bakery, Career Access , and other educational programs through various marketing channels; Create and manage engaging marketing content for social media, website, email marketing, brochures, presentations, and other promotional materials; Develop compelling communication materials highlighting academic programs, facilities, student experiences, activities, alumni success stories, and career opportunities; Manage communication with prospective students and parents through WhatsApp, email, phone calls, social media, and other communication channels; Respond to inquiries and provide accurate information regarding academic programs, admission procedures, tuition fees, facilities, schedules, and career opportunities; Follow up on leads and inquiries to support the student recruitment and enrollment process; Plan and execute marketing activities such as school visits, education fairs, open houses, workshops, seminars, campus events, and promotional activities; Build and maintain relationships with schools, universities, hospitality companies, culinary professionals, communities, media, and potential business partners; Support the development of strategic partnerships and collaborations to increase brand exposure and student acquisition; Coordinate with the Academic, Admission, Creative, Digital Marketing, and other internal teams to ensure smooth execution of marketing campaigns and activities; Prepare marketing presentations, promotional materials, and communication tools for both B2C and B2B audiences; Monitor and evaluate marketing campaign performance based on leads, inquiries, engagement, conversion rates, and enrollment results; Prepare regular reports on marketing communication activities and provide recommendations for improving campaign effectiveness; Conduct market research and competitor analysis to identify trends, opportunities, and potential target markets within the culinary, pastry & bakery, hospitality, and education industries; Ensure consistent brand messaging, tone of voice, and visual identity across all marketing communication channels; Support promotional activities and collaborations with industry partners, alumni, professional chefs, and other relevant stakeholders; Contribute creative ideas and initiatives to strengthen the school's brand positioning and student recruitment efforts; Perform other marketing communication and student recruitment duties as assigned by management.

Kualifikasi: Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Marketing Communication, Communications, Public Relations, Business, Hospitality, Education, or a related field; Minimum 1–2 years of experience in Marketing, Marketing Communication, Digital Marketing, Education Marketing, Sales, Admission, or a related field; Fresh graduates with relevant internship, organizational, or project experience are welcome to apply; Strong communication, interpersonal, and persuasion skills with the ability to build positive relationships with prospective students, parents, partners, and stakeholders; Fluent in English , both written and spoken; Good understanding of digital marketing, social media marketing, content marketing, and lead generation; Able to create and manage engaging content for social media platforms such as Instagram, TikTok, Facebook, and WhatsApp; Strong copywriting skills with the ability to develop engaging and persuasive marketing messages; Confident in public speaking, presentations, and face-to-face communication; Comfortable conducting school visits, education fairs, open houses, workshops, campus presentations, and other promotional events; Strong follow-up skills with a target-oriented and results-driven mindset; Good negotiation, networking, and relationship-building skills; Able to work independently and collaboratively as part of a team; Creative, proactive, communicative, organized, and highly motivated; Able to work under pressure, meet deadlines, and achieve marketing and student recruitment targets; Proficient in Microsoft Office and Google Workspace; Basic knowledge of Canva or other content creation/design tools is an advantage; Experience or knowledge in the culinary, pastry & bakery, hospitality, or education industry is a plus; Willing to travel or conduct off-campus marketing activities when required; Based in Bali or willing to relocate to Bali.

Tanggung jawab

Develop and implement marketing communication strategies to increase brand awareness and student enrollment for Bali Culinary Pastry School
Promote academic programs, including Culinary, Pastry & Bakery, Career Access , and other educational programs through various marketing channels
Create and manage engaging marketing content for social media, website, email marketing, brochures, presentations, and other promotional materials
Develop compelling communication materials highlighting academic programs, facilities, student experiences, activities, alumni success stories, and career opportunities
Manage communication with prospective students and parents through WhatsApp, email, phone calls, social media, and other communication channels
Respond to inquiries and provide accurate information regarding academic programs, admission procedures, tuition fees, facilities, schedules, and career opportunities
Follow up on leads and inquiries to support the student recruitment and enrollment process
Plan and execute marketing activities such as school visits, education fairs, open houses, workshops, seminars, campus events, and promotional activities
Build and maintain relationships with schools, universities, hospitality companies, culinary professionals, communities, media, and potential business partners
Support the development of strategic partnerships and collaborations to increase brand exposure and student acquisition
Coordinate with the Academic, Admission, Creative, Digital Marketing, and other internal teams to ensure smooth execution of marketing campaigns and activities
Prepare marketing presentations, promotional materials, and communication tools for both B2C and B2B audiences
Monitor and evaluate marketing campaign performance based on leads, inquiries, engagement, conversion rates, and enrollment results
Prepare regular reports on marketing communication activities and provide recommendations for improving campaign effectiveness
Conduct market research and competitor analysis to identify trends, opportunities, and potential target markets within the culinary, pastry & bakery, hospitality, and education industries
Ensure consistent brand messaging, tone of voice, and visual identity across all marketing communication channels
Support promotional activities and collaborations with industry partners, alumni, professional chefs, and other relevant stakeholders
Contribute creative ideas and initiatives to strengthen the school's brand positioning and student recruitment efforts
Perform other marketing communication and student recruitment duties as assigned by management

Kualifikasi

Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Marketing Communication, Communications, Public Relations, Business, Hospitality, Education, or a related field
Minimum 1–2 years of experience in Marketing, Marketing Communication, Digital Marketing, Education Marketing, Sales, Admission, or a related field
Fresh graduates with relevant internship, organizational, or project experience are welcome to apply
Strong communication, interpersonal, and persuasion skills with the ability to build positive relationships with prospective students, parents, partners, and stakeholders
Fluent in English , both written and spoken
Good understanding of digital marketing, social media marketing, content marketing, and lead generation
Able to create and manage engaging content for social media platforms such as Instagram, TikTok, Facebook, and WhatsApp
Strong copywriting skills with the ability to develop engaging and persuasive marketing messages
Confident in public speaking, presentations, and face-to-face communication
Comfortable conducting school visits, education fairs, open houses, workshops, campus presentations, and other promotional events
Strong follow-up skills with a target-oriented and results-driven mindset
Good negotiation, networking, and relationship-building skills
Able to work independently and collaboratively as part of a team
Creative, proactive, communicative, organized, and highly motivated
Able to work under pressure, meet deadlines, and achieve marketing and student recruitment targets
Proficient in Microsoft Office and Google Workspace
Basic knowledge of Canva or other content creation/design tools is an advantage
Experience or knowledge in the culinary, pastry & bakery, hospitality, or education industry is a plus
Willing to travel or conduct off-campus marketing activities when required
Based in Bali or willing to relocate to Bali

Academic Marketing Communication

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